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Premium Heated Towel Rails – Comfort Meets Craftsmanship
Transform your daily routine with the luxury of a heated towel rail from the White Bathroom Co. Designed to deliver warmth, comfort, and elegance, our collection features Australia’s finest brands, Avenir and Bathroom Butler, each renowned for exceptional design, engineering excellence, and long-lasting performance.
Located in North Willoughby, Sydney, we’ve been supplying premium bathroom solutions for over 18 years. Whether you’re renovating your home, fitting out a new build, or upgrading an existing bathroom, our heated towel rails provide the perfect blend of practicality and sophistication.
The Everyday Luxury You Deserve
A heated towel rail is a simple upgrade that transforms your bathroom into a warm, inviting space. Beyond its stylish appearance, it serves a very practical purpose by keeping your towels fresh, dry, and hygienic all year round.
Why Homeowners Love Our Heated Rails
- Warm towels every morning: Enjoy that comforting spa-like feel after every shower.
- Eliminate dampness and odours: Quick drying prevents mould and mustiness.
- Energy-efficient heating: Smart technology keeps power consumption low.
- Safe and versatile: Low-voltage options ideal for family bathrooms and wet zones.
- Stylish designs: Choose from polished, brushed, or matte finishes to complement your space.
It’s not just about comfort. It’s about elevating your bathroom into a place of true relaxation.
Avenir Heated Towel Rails: Made in Australia
Proudly manufactured in Sydney, Avenir heated towel rails represent Australian innovation at its best. Known for their precise craftsmanship and minimalist aesthetic, they’re a popular choice among interior designers, builders, and homeowners seeking style without compromise.
Distinctive Avenir Features
- Crafted from high-quality stainless steel
- Available in polished, brushed, matt white, matt black, or custom colours
- Low-voltage 12V hybrid models for maximum safety in wet zones
- Classic 240V dry element ladders for efficient heating
- Fast heat-up time (within 5–10 minutes)
- 10-year manufacturer’s warranty for peace of mind
Each Avenir heated towel rail is designed for performance and presentation. Sleek lines, durable materials, and practical temperature efficiency make them a perfect solution for every household. Whether it’s a single bar for a compact en suite or a large ladder rail for a family bathroom, Avenir offers a refined balance of design and reliability.
Bathroom Butler Heated Towel Rails: Innovation and Efficiency Combined
For those who value both technology and timeless design, Bathroom Butler brings over 35 years of experience in heating innovation. Manufactured in South Africa and distributed globally, their heated towel rails are recognised for cutting-edge dry element technology and energy-conscious design.
Bathroom Butler Highlights
- Dry element heating for rapid, even warmth
- Built-in EcoHeat™ system for efficiency and reduced running costs
- Premium-grade stainless steel in polished, brushed, and matte black finishes
- Dual wiring entry for flexibility during installation
- Adjustable temperature settings for personalised comfort
- Sleek designs including Cubic, Edge, and Natural collections
Bathroom Butler rails deliver more than just dry towels. They add comfort, safety, and sophistication to your bathroom environment.
Style and Function Designed to Complement Your BathroomAt White Bathroom Co., we understand that every bathroom is different. That’s why we offer a variety of heated towel rail configurations to suit all spaces, from compact powder rooms to large master ensuites.
Our Range Includes
- Slimline rails for minimalist spaces
- Multi-bar ladders for families and shared bathrooms
- Individual towel bars for modern, custom designs
- Vertical rails for narrow wall spaces
- Dual-purpose units combining design with maximum heat efficiency
Our expert team can help you match the right model to your needs, considering layout, family size, voltage requirements, and aesthetic preferences.
The White Bathroom Co. ExperienceChoosing a heated towel rail is an investment in quality and comfort. When you shop with White Bathroom Co., you’re not just buying a product. You’re gaining the support of experienced professionals who genuinely care about your satisfaction.
Why Customers Trust White Bathroom Co.
- Over 18 years of experience in bathroom design and product supply
- Strong relationships with premium brands
- Knowledgeable advice tailored to your project
- On-site showroom experience in North Willoughby, Sydney
- Full product guidance from selection to installation
- Transparent communication and exceptional service
We believe that quality products deserve equally exceptional support. Our team takes the time to understand your needs, ensuring you find the perfect fit for your space and lifestyle.
Tour Our Sydney Showroom and See the DifferenceExplore the difference in person at our welcoming showroom in North Willoughby, Sydney, located at 217, Eastern Valley Way. You’ll find a wide display of heated towel rails, vanities, and accessories, allowing you to compare finishes, sizes, and features first-hand.
Our showroom is open from Monday to Saturday, with friendly specialists ready to help you select the right product and provide expert guidance on installation, wiring options, and maintenance. Whether you’re designing a contemporary retreat or upgrading a classic bathroom, we’ll ensure your heated tower rail complements your vision perfectly.

A high-quality heated towel rail from White Bathroom Co. is more than a bathroom accessory. It’s an everyday indulgence that enhances comfort, cleanliness, and convenience. With our wide selection from Avenir and Bathroom Butler, you can enjoy the best of design, durability, and technology in one elegant solution.
For more information about our superior products, supplies, accessories, or any of our bathroom wares, Sydney locals can call us on (02) 9967 4488 or email sales@whitebathroom.com.au





